The Ethical Blogging Masterclass

Niche, branding, ethics, monetization, and more.

The Ethical Blogging Masterclass was a 2-hour live session. This is the replay.

Are you a new or intermediate blogger in the sustainability/zero waste/ethical sphere? Do you struggle with the idea of getting all your ducks in a row re: the technical side of blogging and staying true to your ethics?

It's a tough gig! I know - I run PollyBarks.com (formerly Green Indy), a website dedicated to making zero waste and sustainability more accessible. I began the site in spring 2017. In the two years since, I've welcomed more than 20,000 unique visitors to my website every month, gotten over half a million monthly views on Pinterest, and grown my Instagram to a 23K+ community. And it's now my full-time job!

From creating amazing campaigns with really cool brands to pulling my hair out for rejecting good money over ethical disagreements, I'm excited to share the wins and fails, highs and lows of navigating online sustainability work as a way to pay the bills with The Ethical Blogging Masterclass.

Here's what we'll cover:

Niching & Branding

  • What's really your focus?
  • What socials are worth it?
  • A branding exercise

Content Creation

  • How important is a content calendar?
  • How to create cohesive content
  • How to effectively share your stuff!


  • The ethics of monetizing sustainability
  • How much should I charge?
  • How to approach brands

Open Q&A

The Ethical Blogging Masterclass was a 2-hour live session. This is the replay.

This purchase includes the video recording - along with all the worksheets and resources mentioned - after the live event so you can refer back to it as needed!

I can't wait to help you meet your goals, whether it's to write full-time, create a semi-profitable side-hustle, or just figure out how to write more consistently!

Your Instructor

Polly Barks
Polly Barks

Polly is the founder of PollyBarks.com, a website dedicated to making zero waste more accessible and spreading eco-activism through community building. She began her zero waste journey in 2015 just above the poverty line in a food desert, which shaped her desire to advocate for accessibility in the movement. Polly also founded Zero Waste Lafayette and runs zero waste workshops, lectures, and a variety of community programs throughout Indiana. She currently lives in Lafayette, Indiana with her very patient husband and cat Lunch Box.

Course Curriculum

  Welcome to the masterclass!
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days after you enroll

Frequently Asked Questions

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with my purchase?
Refunds available up until the day before the masterclass (5/25)

This course is closed for enrollment.